By Bran 
In the world of luxury watchmaking, few collaborations have generated as much intrigue, innovation, and admiration as the partnership between Richard Mille and Bubba Watson. When one of the most unconventional golfers in the PGA Tour meets one of the most avant-garde watchmakers in Switzerland, the result is a groundbreaking collection of timepieces that push the boundaries of horological engineering.
The Richard Mille Bubba Watson line is more than just a series of luxury watches—it’s a testament to cutting-edge materials, bold design choices, and a fearless approach to performance. Worn on the golf course during major championships and subjected to extreme physical shocks, these watches have redefined what a high-performance luxury watch can be.
This in-depth guide explores the full story behind the Richard Mille Bubba Watson collaboration. From design innovation to material science and collector appeal, we uncover why this partnership continues to influence the world of haute horlogerie.
Who Is Bubba Watson and Why He Matters in Luxury Watchmaking
Gerry Lester “Bubba” Watson Jr., a professional golfer known for his powerful swing and unique playing style, has been a force in the PGA since the early 2000s. A two-time Masters Champion (2012 and 2014), Bubba has gained international recognition for his charisma, creativity, and unorthodox approach to the sport.
Richard Mille saw in Bubba Watson a rare mix of athletic prowess and personal authenticity—an ideal ambassador for a watch that had to be as bold as it was functional. Bubba’s demand? A luxury watch that could withstand the full force of his 300+ yard drives.
This high-impact use-case inspired Richard Mille to create a timepiece that merged lightweight construction, shock resistance, and elite precision, all while maintaining aesthetic sophistication. The result was a collection that could be worn during competitive golf, a feat previously unheard of in luxury watchmaking.
The Origins of the Richard Mille Bubba Watson Collaboration
The collaboration between Bubba Watson and Richard Mille began in 2011 with the release of the RM 038 Tourbillon Bubba Watson. This was a limited edition of just 38 pieces, designed specifically for the stress of a professional golf swing.
What set the RM 038 apart was its extraordinary ability to resist shocks of up to 5000 Gs, thanks to an ultra-light magnesium-aluminum alloy case. Weighing just 29 grams without the strap, it proved that mechanical complexity didn’t have to come at the cost of wearability or durability.
The success of this initial release laid the foundation for further innovation. Each subsequent watch would take this mission even further, integrating more advanced materials, aesthetic updates, and even more shock-absorbing mechanisms.
Key Models in the Richard Mille Bubba Watson Watch Series
RM 038 Tourbillon Bubba Watson (2011)
- Case Material: Magnesium WE 54 alloy
- Weight: 29 grams (without strap)
- Functions: Manual winding tourbillon, hours and minutes
- Shock Resistance: Tested to 5000 Gs
- Limited to: 38 pieces
The RM 038 was the inaugural piece in the Bubba Watson series. Its white case and skeletonized dial made it instantly recognizable. Built for performance, it was worn by Bubba during multiple tournaments, proving that haute horology could function under real athletic stress.
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RM 38-01 Tourbillon G-Sensor Bubba Watson (2014)
- Case Material: Magnesium and quartz TPT
- Notable Feature: Mechanical G-sensor
- Functionality: Manual winding tourbillon with integrated g-force sensor
- G-Force Measurement Range: Up to 20 Gs
- Limited to: 50 pieces
The RM 38-01 took things to another level with the inclusion of a G-sensor that measured the acceleration of a golf swing. This analog device allowed Bubba—and collectors—to assess the power behind each stroke. The inclusion of Quartz TPT gave the watch a unique striped appearance, enhancing both aesthetics and resilience.
RM 055 Bubba Watson (2012)
- Case Material: ATZ ceramic bezel, Grade 5 titanium caseband
- Weight: Light yet robust
- Functions: Skeletonized automatic movement, hours, minutes, seconds
- Shock Resistance: Built for high-impact sports
- Not limited edition but produced in low volumes
While the RM 038 and RM 38-01 were equipped with tourbillons, the RM 055 provided a more accessible yet equally rugged alternative. Designed with a focus on structural strength and simplicity, it featured a skeletonized movement that was both visually striking and highly functional. It remains one of the most sought-after models in the Bubba Watson lineup.
RM 055 “All Grey” and Other Variants
The All Grey RM 055 Bubba Watson offered a monochromatic twist to the original model, blending high-tech materials with a stealthy color palette. These special editions are prized by collectors for their limited production runs and unique aesthetics.
Each RM Bubba Watson model is designed not just to be worn, but to be tested—whether on the golf course or under the microscope of watch collectors and critics.
Materials and Engineering Innovations Behind the Collection
One of Richard Mille’s defining traits is the use of aerospace-grade and experimental materials. The Bubba Watson watches exemplify this ethos. Here’s what makes them technologically advanced:
- Magnesium WE 54: Extremely lightweight, 89% magnesium, often used in aerospace and F1.
- Quartz TPT: A composite material that is ultra-light, shock-resistant, and visually unique with its layered design.
- Carbon TPT: Offers enhanced protection and structural integrity without added weight.
- Grade 5 Titanium: Used in both case components and movement bridges for maximum strength-to-weight ratio.
- ATZ Ceramic: Extremely hard and scratch-resistant, used for bezels to preserve the watch’s external condition.
All these materials contribute to a watch that is resilient to shocks, lightweight for comfort, and visually groundbreaking. Every component is designed not only for performance but also to reflect Richard Mille’s philosophy of uncompromising innovation.
Functionality Meets Luxury: Inside the Movement
Richard Mille watches are known for their open-worked, architectural movements. The Bubba Watson series is no exception. Depending on the model, the watches feature:
- Manual Winding Tourbillons: Enhancing accuracy by counteracting gravitational effects.
- Skeletonized Calibres: Allowing full visibility of the gear train and barrel.
- G-Force Sensors: Bridging the gap between mechanical engineering and athletic performance.
- Shock-Resistant Mounting Systems: Including rubber-mounted bridges and grade 5 titanium baseplates.
The combination of these features allows the watch to maintain chronometric integrity even under physical stress, fulfilling Bubba Watson’s requirement that the watch be wearable during professional play.
Richard Mille’s Design Philosophy in the Bubba Watson Line
Richard Mille’s motto is to create “racing machines on the wrist”, and this is fully realized in the Bubba Watson watches. Each model exhibits:
- Bold Color Palettes: White cases, red or pink accents, grey and black variants.
- Three-Dimensional Construction: Layered dials and deep architectural elements.
- Sports Aesthetic Meets Haute Horlogerie: Bridging form and function in a way few brands attempt.
The visual impact of a Richard Mille Bubba Watson watch is immediate. But behind the style lies a serious commitment to technical performance and durability. It’s a fusion that few in the luxury market have achieved with such precision.
Why Richard Mille Bubba Watson Watches Are Highly Collectible
Owning a Richard Mille Bubba Watson watch is about more than telling time—it’s about owning a piece of horological history. Key reasons these watches are prized by collectors include:
- Limited Editions: Most models are produced in highly limited numbers, driving exclusivity.
- Celebrity Association: Bubba Watson’s authenticity and success as an athlete add significant brand value.
- Innovative Engineering: Each watch introduces a new technical or material innovation.
- Resale Value: Due to scarcity and demand, prices often appreciate over time.
- Cultural Impact: These watches appear at tournaments, on red carpets, and in high-end auctions, boosting visibility.
The Bubba Watson series has become a reference point in the luxury sports watch segment—often imitated, never matched.
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Pricing and Market Demand
The pricing for Richard Mille Bubba Watson watches reflects their exclusivity, craftsmanship, and engineering complexity. Here are approximate retail and secondary market figures:
- RM 038 Tourbillon: Initially priced around $525,000; now valued above $800,000 in resale.
- RM 38-01 G-Sensor: Launched around $825,000; resale values exceed $1 million depending on condition.
- RM 055 Bubba Watson: Originally retailed around $85,000; now often listed between $150,000–$250,000 based on edition and condition.
These prices highlight the strong demand and investment potential of the collection, with auction houses and private collectors vying for each rare release.
Who Should Own a Richard Mille Bubba Watson Watch?
This watch is not for everyone. It’s designed for individuals who value:
- Innovation over tradition
- Performance over ornamental design
- Exclusivity and rarity
- Watches that can be worn in action, not just admired in a case
Whether you’re a professional athlete, a serious collector, or a connoisseur of modern horology, the Richard Mille Bubba Watson series represents the pinnacle of performance luxury.
Conclusion
The Richard Mille Bubba Watson collection stands as a powerful example of how modern watchmaking can transcend conventional boundaries. Combining technological innovation, aesthetic boldness, and real-world durability, these timepieces are a celebration of both art and engineering.
From the fairways of Augusta to the showcases of the most exclusive boutiques, the RM Bubba Watson watches carry the spirit of an athlete who plays by his own rules and a brand that designs without limits. For those who demand the extraordinary, these watches deliver in every measurable way.
Frequently Asked Questions
Who is Bubba Watson in relation to Richard Mille?
Bubba Watson is a professional golfer and brand ambassador for Richard Mille. He collaborates with the brand on high-performance luxury watches designed for use in professional sports.
What makes the RM Bubba Watson watches special?
They combine ultra-lightweight materials, shock resistance, tourbillon movements, and G-sensors to function during high-impact activities like golf.
Are these watches suitable for daily wear?
Yes, especially the RM 055, which is durable and more versatile for daily use compared to tourbillon-equipped models.
How many Bubba Watson Richard Mille watches exist?
Each model has limited production. For example, the RM 038 was limited to 38 pieces, while the RM 38-01 was limited to 50 units. The RM 055 is produced in lower but unspecified numbers.
Can I buy a Richard Mille Bubba Watson watch today?
Due to limited supply, they are typically available through luxury resellers, private dealers, or high-end auction houses. Prices on the secondary market are often higher than retail.
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